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China's SAMR Opens Reporting Channel for Counterfeit Traditional Craft Certificates
Foreign founders in China's traditional crafts sector should note the new reporting channel from SAMR targeting fake testing reports and certificates for jewelry, precious metals, mahogany, and ceramics. Learn the scope and how to report.
China's SAMR Launches Reporting Channel for Counterfeit Traditional Craft Certificates
On April 16, 2026, China's State Administration for Market Regulation (SAMR) announced a new reporting channel aimed at combating fraud in the traditional crafts market. The initiative, titled "打假清源" (roughly "crack down on fakes and clean up the source"), targets the forgery and misuse of inspection and testing reports and certificates for products such as jewelry, precious metal ornaments, mahogany items, and ceramics. For foreign founders registering or operating a company in China—especially in manufacturing, trading, or e-commerce of these goods—understanding the scope of this campaign is important for compliance and risk management.
What Activities Are Covered?
The reporting scope covers four main categories of illegal activities:
- Illegal workshops and intermediaries: "Black workshops," "black dens," and "black intermediaries" that forge inspection and testing reports or appraisal certificates for traditional crafts including jewelry, precious metal ornaments, mahogany products, and ceramics.
- Fraud by producers and operators: Producers and operators of these traditional crafts who forge, alter, misappropriate, or trade in inspection and testing reports or appraisal certificates; who use fake reports or certificates; who pass off inferior goods as superior or fake as genuine; or who engage in false marketing.
- Testing机构 violations: Inspection and testing institutions that operate beyond their accredited scope or that issue false or grossly inaccurate inspection and testing reports for these traditional crafts.
- Online platform violations: E-commerce platforms, livestreaming platforms, and related operators that create fake websites, links, or accounts to offer fake testing institutions, certificates, or reports; or that use keywords such as "inspection and testing," "CMA," "CNAS," "guaranteed pass," "no sample submission," "exemption from inspection," or "direct certificate issuance" without verifying qualifications, for online search and promotion.
How to Report
SAMR provides the following official channels for reporting suspected violations:
- Email: [email protected]
- Phone: 010-88651775 (weekdays 9:00–11:30 and 14:00–17:00)
- Additional channels: Reports can also be made through the 12315 platform, the 12315 hotline, or to local market regulation departments.
Reporting Tips and Confidentiality
To facilitate investigation and follow-up, SAMR encourages real-name reporting. Reporters should fill out the "Traditional Crafts Market 'Crack Down on Fakes and Clean Up the Source' Reporting Information Collection Form" truthfully. The form is an attachment to the original notice. SAMR states that it will strictly maintain confidentiality and protect the lawful rights and interests of reporters and complainants.
Implications for Foreign Founders
Foreign founders operating in China's traditional crafts sector—whether involved in production, trade, or online sales—should ensure that their inspection and testing reports and certificates are authentic and issued by qualified institutions. The campaign underscores the risks of using unverified testing services or engaging in false marketing. Companies should verify the accreditation of any testing institution they work with and avoid using promotional keywords that imply unverified certification. The reporting channel also provides a way to report competitors or suppliers engaged in fraudulent practices, contributing to a fairer market environment.
Call to Action
Foreign founders can contact ChinaMNC on WhatsApp / WeChat at +86 153 1898 8535 for help registering and operating a company in China.
This summary is based on information published by the relevant Chinese government website and is general information, not legal or tax advice.